A General Manager’s Survival Guide

Written By: Ernesto Galarza MJ Sullivan Automotive Group General Manager/Operator Ask yourself the following. Whenever a dealer principle/dealer group decides to "make a General Manager change" at their store it is usually for the following reasons: 1) ROI is not...

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What These 3 Auto Trends Mean For Brands

As the automotive industry undergoes transformational change, old assumptions about consumer habits are being challenged. Looking at the latest search data and recent Google Consumer Survey results, here are the three most pronounced shifts. The car industry is at a...

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Get more from your Facebook video ads

How to Get More Video Views on Facebook Upload your video directly to Facebook  Right now you share videos linked from other websites. Next time you create a video ad, try directly uploading your video to Facebook to give your viewers a better experience. Directly...

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