Omni Advertising Added to Oracle’s Auto Elite Data Marketer Program

by Omni | Wednesday July 31st 2019

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Omni Advertising has been recognized as an Elite Data Marketer and one of the nation’s top industry-leading Retail Automotive Marketing Agencies by Oracle Data Cloud. It was announced this week that Omni has been added to Oracle’s Auto Elite Data Marketer Program.

Boca Raton, FL – July 31, 2019 – Oracle Data Cloud has developed an advanced data platform to help the top automotive agencies better leverage data. Being a part of this exclusive program, Omni has access to build completely customized audience segments. This advancement into the program is incredibly valuable and has only been awarded to the top industry-leading Retail Automotive Marketing Agencies nationwide.

“By having access to Oracle’s full library of data partners, we have the ability to hyper-personalize the targeting to deliver compelling messaging directly to our dealers’ top performing audiences. We are incredibly excited and ready to deliver outstanding results to all of our clients with this partnership,” says Ken Hudson, CEO of Omni Advertising. “We’ve seen strong results using data to identify prospective vehicle buyers in different markets around the country. By building custom model-level audiences using data sources like Polk and Edmunds, our performance has been increasing year over year. We are extremely excited to be at the forefront of using data in automotive advertising, and can’t wait to further our reach to help our clients dominate in their markets.”

Inclusion into the Oracle Data Cloud Auto Elite Data Marketer Program includes:

  • Expert training on advanced targeting strategies and audience planning techniques.
  • Co-branded collateral pieces to support clients’ marketing efforts, co-branding marketing initiatives through thought leadership speaking opportunities and co-hosted webinars.
  • Strategic support with access to Oracle’s specialized Retail Solutions Team and the Oracle Data Hotline to support strategy, events, and other data inquiries.
  • All these tools along with specialized data gives Omni Advertising’s clients’ an incredibly competitive edge by delivering top-notch marketing efforts needed to gain traction in today’s digital frontier.

“As the automotive industry goes through an era of transformational change, dealers are literally where the rubber meets the road, and they need cutting edge marketing tools to help maintain or grow market share,” said Joe Kyriakoza, VP and GM of Automotive for the Oracle Data Cloud. “Automotive marketers know that reaching the right audience drives measurable campaign results. By increasing the data skills of our marketing agency partners, Oracle can help them directly impact and improve their clients’ campaign results.”

Oracle Data Cloud

Through the Auto Elite Data Marketer program, dealerships learn how to use Oracle’s expansive selection of automotive audiences, which cover the entire vehicle ownership lifecycle. These are data sets such as in-market car shoppers, existing vehicle owners, and individuals needing auto finance, credit assistance, or vehicle service. This comprehensive data library allows us to build audiences that precisely target the right prospects for any campaign.

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), visit oracle.com.

Omni Advertising is a top automotive advertising agency.

Omni Advertising is a multi-service award-winning automotive Advertising Agency headquartered in Boca Raton, FL with satellite offices in Los Angeles, San Diego, Dallas, Phoenix, Columbia, Hartford, Charlotte, and Orlando. For the past 18 years, Omni has provided competitive digital and traditional media buying, account services, and creative services specialized towards Dealer Associations, Mega Dealers and Single-Point dealers all across the nation.