A brand new Toyota dealer was coming to small community just outside the Dallas-Fort Worth area. Our job was to make a big impact without a big budget. Family Toyota needed an identity that stood out from the clutter of other dealer’s ads that outspent us 3 to 1.
Family is depicted in everything we do and was a strong theme in our creative work. So we decided to leverage the Family brand by bringing the family name to life. With TV spots featuring little kids and a brand logo revolving around the Family stickers that adorn the back windshields of vehicles, we were able to illustrate the familial element of the brand.
IMPACTS & ADVANTAGE:
With a successful store opening and by leveraging affordable mediums while eliminating wasted dollars, the Burleson Texas location was able to open a second store in Arlington Texas. Both stores performing at 110%+ of objective in a highly competitive and massive market.