BLOG
AUTOMOTIVE
NEWS
Seeking Simplification: How Occam’s Razor Drives Automotive Success
The automotive industry is a double-edged sword when it comes to tools and tech. Dealerships have access to hundreds of solutions designed…
Understanding the Customer Journey: Optimizing Your CTV Marketing Strategy
As consumers’ viewing habits shift towards connected TV (CTV), dealers must adapt their strategies to reach and engage their target audiences effectively….
Maximizing Automotive Ad Spend through a Funnel-Focused Approach
Efficient budget allocation in automotive retail advertising is crucial for driving tangible results. At Omni, we understand the importance of aligning digital…
Using the F.A.S.T. Approach to Sell More Cars and Increase Customer Retention
The F.A.S.T Approach can be used to enhance the customer experience and sales growth at dealerships. Here are some additional details on…
The Power of Naive Optimism in Automotive Dealership Marketing
Maintaining a positive outlook can be a powerful asset in the fast-paced digital marketing world for auto retail. Naive optimism, the belief…
Threading it all Together: “Threads” and Its Impact on Auto Dealers and the Digital Ad Landscape
In a move that left Twitter feeling sucker punched, Facebook has unleashed its much-anticipated rival to the social media giant—Threads. With more…
Staying Ahead: Going Viral, Scout EVs, and More Blue Checkmarks
The automotive industry is constantly evolving, and with it, the way we market cars. Let’s look at some of the latest trends…
Staying Ahead: TikTok bans, Twitter shifts, AI drive-thrus, Google’s search, and second screen ads.
Let’s discuss the potential ban on TikTok in Montana, the shifting landscape of customer service on Twitter, Wendy’s innovative use of AI…
Dirty Truth About Car Dealer CRM Data: Don’t Let Your Data Drive You into the Wrong Lane!
As a car dealer, you understand the importance of CRM data for your marketing efforts. However, what you may not realize is…
The Future of Cars is Electric, Self-Driving, and Data-Driven
The automotive industry is in the midst of a major transformation. The rise of electric vehicles, self-driving cars, and data-driven marketing is…