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May 31, 2024

Uncovering Hidden Sales Opportunities with User Activity Data

We are always looking for new ways to identify and nurture our highest-potential sales prospects. While lead form submissions and click-to-call activity…

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May 29, 2024

Omni Advertising x Reddit

Omni was recently featured by Reddit For Business for driving results with our dealer marketing efforts on the platform. As specialists in…

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April 18, 2024

Seeking Simplification: How Occam’s Razor Drives Automotive Success

The automotive industry is a double-edged sword when it comes to tools and tech. Dealerships have access to hundreds of solutions designed…

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March 29, 2024

Understanding the Customer Journey: Optimizing Your CTV Marketing Strategy

As consumers’ viewing habits shift towards connected TV (CTV), dealers must adapt their strategies to reach and engage their target audiences effectively….

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February 8, 2024

Maximizing Automotive Ad Spend through a Funnel-Focused Approach

Efficient budget allocation in automotive retail advertising is crucial for driving tangible results. At Omni, we understand the importance of aligning digital…

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January 10, 2024

Using the F.A.S.T. Approach to Sell More Cars and Increase Customer Retention

The F.A.S.T Approach can be used to enhance the customer experience and sales growth at dealerships. Here are some additional details on…

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July 27, 2023

The Power of Naive Optimism in Automotive Dealership Marketing

Maintaining a positive outlook can be a powerful asset in the fast-paced digital marketing world for auto retail. Naive optimism, the belief…

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July 6, 2023

Threading it all Together: “Threads” and Its Impact on Auto Dealers and the Digital Ad Landscape

In a move that left Twitter feeling sucker punched, Facebook has unleashed its much-anticipated rival to the social media giant—Threads. With more…

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June 20, 2023

Staying Ahead: Going Viral, Scout EVs, and More Blue Checkmarks

The automotive industry is constantly evolving, and with it, the way we market cars. Let’s look at some of the latest trends…

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May 31, 2023

Staying Ahead: TikTok bans, Twitter shifts, AI drive-thrus, Google’s search, and second screen ads.

Let’s discuss the potential ban on TikTok in Montana, the shifting landscape of customer service on Twitter, Wendy’s innovative use of AI…

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