Lower Display CPC
Lower Pre-Roll CPM
Higher Video Completion Rate
A Honda Dealer Association tasked its agency, Omni Advertising, to help identify and prospect future Honda buyers and influence buying decisions pre-purchase.
The agency leveraged market differentiated Oracle audiences and Oracle premier data partner audiences from Polk and Edmunds, to build custom model-level audiences for Honda and conquest competitive models. These audiences were used in the agency’s programmatic advertising campaigns through their Demand Side Platform (DSP).
With the addition of new Oracle audiences and partner data, performance improved year over year across the client’s display and video campaigns.