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![](/wp-content/uploads/case-studies/case-study-oracle-data-programmatic-video-display/case-oracle-honda.png)
INFLUENCE BUYERS BEFORE CONSIDERATION.
A Honda dealer tasked its agency, Omni Advertising, to help identify and prospect future Honda buyers and influence buying decisions pre-purchase.
THE SOLUTION
The agency leveraged market differentiated Oracle audiences and Oracle premier data partner audiences from Polk and Edmunds, to build custom model-level audiences for Honda and conquest competitive models. These models were used in the agencies programmatic advertising campaigns through their Demand Side Platform (DSP).
![](/wp-content/uploads/case-studies/case-study-oracle-data-programmatic-video-display/oracle-cloud-logo.png)
![](/wp-content/uploads/case-studies/case-study-oracle-data-programmatic-video-display/polk-logo.png)
![](/wp-content/uploads/case-studies/case-study-oracle-data-programmatic-video-display/edmunds-logo.png)
THE TAKEAWAY
With the addition of new Oracle data and partner data, performance improved year over year across the client's display and video campaigns.
37% Lower Display CPC35% Lower Pre-Roll CPM
28% Higher Video Completion Rate