Lower Cost Per Lead than Geographic Targeting
Lower Cost Per Lead than Lookalike Targeting
A Cadillac dealership asked its agency, Omni Advertising, to launch a social ad campaign to generate sales leads.
Omni used three types of data –geographic, website visitor lookalikes, and Oracle vehicle ownership from Polk -in three distinct audiences to compare performance. The data that delivered the highest number of leads would power future campaigns, across all platforms.
The audience built with Oracle in-market shopper data delivered more leads at a lower cost than the geographic and lookalike audiences.