DELIVERING LEADS WITH A REPEATABLE DATA STRATEGY

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 11%

Lower Cost Per Lead than Geographic Targeting

 67%

Lower Cost Per Lead than Lookalike Targeting

The Ask

A Cadillac dealership asked its agency, Omni Advertising, to launch a social ad campaign to generate sales leads.

The Solve

Omni used three types of data –geographic, website visitor lookalikes, and Oracle vehicle ownership from Polk -in three distinct audiences to compare performance. The data that delivered the highest number of leads would power future campaigns, across all platforms.

The Takeaway

The audience built with Oracle in-market shopper data delivered more leads at a lower cost than the geographic and lookalike audiences.

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