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Digital Marketing Social Media

Threading it all Together: “Threads” and Its Impact on Auto Dealers and the Digital Ad Landscape

July 6, 2023 by Bill Jackson

In a move that left Twitter feeling sucker punched, Facebook has unleashed its much-anticipated rival to the social media giant—Threads. With more than 30 million sign-ups on its first day, Threads is off to a roaring start. It’s time to dive into the world of Meta’s “new” social network. Let’s explore how Threads could revolutionize the advertising game and shake up the auto industry.

Threads: The Non-Twitter Twitter presents itself as a text-based conversation app— because we all needed another platform for endless text-based conversations. Think of it as a close (very) cousin of Twitter, with features that let users like, reply, and share posts. 

Art of War enthusiasts would be proud of Zuckerberg, who seems to have learned a thing or two from Sun Tzu’s philosophy: “Avoid what is strong and strike at what is weak.” As Twitter struggles with advertisers and user retention, Threads is attacking with its shiny user interface and Meta’s deep pockets, ready to seduce users and lure advertisers away from Twitter like a siren song.

Impact on the Auto Industry: Dealers, OEMs, and Consumers

  1. Adjusting Advertising Strategies: Auto dealers may need to reconsider their advertising strategies if Threads gains traction. Staying nimble is key.
  2. Charming Digitally Savvy Creators: With Threads connected to Instagram’s creator community, we have an opportunity to collaborate with influencers in a new format, potentially expanding brand reach.
  3. Spying on Competitors: Keeping an eye on competitor strategies as brands shift their focus from Twitter to Threads can provide valuable insights.

Embracing the Threads platform presents exciting opportunities and challenges for auto dealerships. Staying informed and adaptable, dealers can leverage Threads to enhance their digital advertising game and stay ahead of the competition. At Omni, we aim to navigate this evolving landscape and ensure dealers make the most of this new media avenue (and future paid media opportunities).

Guess what?! You can find us treading on Threads!