Digital Marketing
Understanding the Customer Journey: Optimizing Your CTV Marketing Strategy
As consumers’ viewing habits shift towards connected TV (CTV), dealers must adapt their strategies to reach and engage their target audiences effectively….
Maximizing Automotive Ad Spend through a Funnel-Focused Approach
Efficient budget allocation in automotive retail advertising is crucial for driving tangible results. At Omni, we understand the importance of aligning digital…
The Power of Naive Optimism in Automotive Dealership Marketing
Maintaining a positive outlook can be a powerful asset in the fast-paced digital marketing world for auto retail. Naive optimism, the belief…
Threading it all Together: “Threads” and Its Impact on Auto Dealers and the Digital Ad Landscape
In a move that left Twitter feeling sucker punched, Facebook has unleashed its much-anticipated rival to the social media giant—Threads. With more…
Staying Ahead: TikTok bans, Twitter shifts, AI drive-thrus, Google’s search, and second screen ads.
Let’s discuss the potential ban on TikTok in Montana, the shifting landscape of customer service on Twitter, Wendy’s innovative use of AI…
Dirty Truth About Car Dealer CRM Data: Don’t Let Your Data Drive You into the Wrong Lane!
As a car dealer, you understand the importance of CRM data for your marketing efforts. However, what you may not realize is…
The Future of Cars is Electric, Self-Driving, and Data-Driven
The automotive industry is in the midst of a major transformation. The rise of electric vehicles, self-driving cars, and data-driven marketing is…
Leveraging 1st-Party Data with Customer Match in Google Ads
Don’t be worried about a cookieless future. Omni Advertising has got you covered with a solution as sweet as a freshly baked…
Dealership Strength Online Cemented as Retail Cornerstone
Automotive retail continues to evolve; the past few years have seen significant growth in the importance of a more digital-first approach as…
Staying Ahead of the Curve: Top Stories in Automotive and Marketing for March 2023
It has been an exciting few weeks for digital media and auto retail! Check out a recap of some of the top…