As consumers’ viewing habits shift towards connected TV (CTV), dealers must adapt their strategies to reach and engage their target audiences effectively. CTV’s rapid growth presents a significant opportunity, with 88% of US Households owning at least one...
Efficient budget allocation in automotive retail advertising is crucial for driving tangible results. At Omni, we understand the importance of aligning digital ad spending with a comprehensive funnel strategy, ensuring that every dollar invested contributes to...
Maintaining a positive outlook can be a powerful asset in the fast-paced digital marketing world for auto retail. Naive optimism, the belief that good outcomes are more likely to happen can serve as a driving force for marketers in the automotive retail industry....
In a move that left Twitter feeling sucker punched, Facebook has unleashed its much-anticipated rival to the social media giant—Threads. With more than 30 million sign-ups on its first day, Threads is off to a roaring start. It’s time to dive into the world of...
Let’s discuss the potential ban on TikTok in Montana, the shifting landscape of customer service on Twitter, Wendy’s innovative use of AI in their drive-thru service, Google’s plan to enhance search results with AI, and the implications of Telly TV’s...
As a car dealer, you understand the importance of CRM data for your marketing efforts. However, what you may not realize is that your dealership’s CRM data may not be as clean as you think. In fact, a significant portion of your data is inaccurate or outdated,...
