Auto Retail Digital Marketing

Leveraging 1st-Party Data with Customer Match in Google Ads

Don’t be worried about a cookieless future. Omni Advertising has got you covered with a solution as sweet as a freshly baked cookie – Google Customer Match!

So, how does it work? Well, it’s simple, really. Omni will upload your first-party data from your CRM to Google Ads, and voila! Your customers are matched to existing Google accounts. We’ll help segment your dealership’s data before uploading it, and then we can create even more specific audiences. It’s like finding a needle in a haystack but without the poking and prodding.

The benefits of using Google Customer Match are endless. You can deepen your relationships with existing customers by reaching out to them with special offers, relevant products, and services based on their past purchases. We’ll also build net-new lookalike audiences to target users with similar online profiles to your past customers. It’s like finding a whole bunch of needles in that haystack!

With Google Customer Match, you can improve the performance of your Smart Bidding campaigns, Display, or Discovery ad campaigns with optimized targeting. It’s like having a super-smart robot who knows exactly what your customers want and when they want it. Luckily, we are friends with the robot. 

So, don’t be a cookie monster and miss out on this amazing opportunity. Contact Omni Advertising today for a free digital analysis and see how your business stacks up in the competitive landscape.