ChatGPT Ads for car dealerships are creating a new opportunity for dealers to reach shoppers while they research vehicles, compare models, evaluate features, understand payments, and decide where to shop. As more consumers use conversational AI during the automotive...
When vehicle sales slow down, many dealerships ask the same question: Do we need more leads? Sometimes the answer is yes. But sometimes the real issue is what happens after the customer enters the funnel. Advertising may be creating traffic. Shoppers may be viewing...
A few months ago, our Honda and Connected TV teams met in Laguna Beach for a strategy session with one primary objective: identifying new ways to help our dealership partners capture more market share. We spent our time discussing changing media habits, audience...
Having inventory visible online is still table stakes for reaching in-market shoppers. Third-party listing sites like AutoTrader, Cars.com, and CarGurus continue to play a major role—but their role has changed. They’re no longer the strategy. They’re part of a much...
We are always looking for new ways to identify and nurture our highest-potential sales prospects. While lead form submissions and click-to-call activity provide some visibility, a wealth of untapped opportunities may be hiding in plain sight within user activity data...
