Auto Retail

July 27, 2023

The Power of Naive Optimism in Automotive Dealership Marketing

Maintaining a positive outlook can be a powerful asset in the fast-paced digital marketing world for auto retail. Naive optimism, the belief…

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June 20, 2023

Staying Ahead: Going Viral, Scout EVs, and More Blue Checkmarks

The automotive industry is constantly evolving, and with it, the way we market cars. Let’s look at some of the latest trends…

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May 31, 2023

Staying Ahead: TikTok bans, Twitter shifts, AI drive-thrus, Google’s search, and second screen ads.

Let’s discuss the potential ban on TikTok in Montana, the shifting landscape of customer service on Twitter, Wendy’s innovative use of AI…

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April 25, 2023

Dirty Truth About Car Dealer CRM Data: Don’t Let Your Data Drive You into the Wrong Lane!

As a car dealer, you understand the importance of CRM data for your marketing efforts. However, what you may not realize is…

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April 7, 2023

The Future of Cars is Electric, Self-Driving, and Data-Driven

The automotive industry is in the midst of a major transformation. The rise of electric vehicles, self-driving cars, and data-driven marketing is…

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March 31, 2023

Leveraging 1st-Party Data with Customer Match in Google Ads

Don’t be worried about a cookieless future. Omni Advertising has got you covered with a solution as sweet as a freshly baked…

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March 25, 2023

Dealership Strength Online Cemented as Retail Cornerstone

Automotive retail continues to evolve; the past few years have seen significant growth in the importance of a more digital-first approach as…

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March 17, 2023

Staying Ahead of the Curve: Top Stories in Automotive and Marketing for March 2023

It has been an exciting few weeks for digital media and auto retail! Check out a recap of some of the top…

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February 3, 2023

Auto Retail Evolution in 2023

The year 2023 could bring much-needed stability to the car market after the Covid-19 pandemic caused major and continuous disruptions. Although some…

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