Having inventory visible online is still table stakes for reaching in-market shoppers. Third-party listing sites like AutoTrader, Cars.com, and CarGurus continue to play a major role—but their role has changed. They’re no longer the strategy. They’re part of a much...
We are always looking for new ways to identify and nurture our highest-potential sales prospects. While lead form submissions and click-to-call activity provide some visibility, a wealth of untapped opportunities may be hiding in plain sight within user activity data...
As consumers’ viewing habits shift towards connected TV (CTV), dealers must adapt their strategies to reach and engage their target audiences effectively. CTV’s rapid growth presents a significant opportunity, with 88% of US Households owning at least one...
In automotive retail, turn rate is more than a metric — it’s the rhythm of dealership success. Dealers who move inventory faster earn better OEM allocation, higher grosses, and stronger market share. At Omni Advertising, we help dealers turn faster by aligning media...
Effective October 28, 2025, Google’s updated Misrepresentation Policy on Dishonest Pricing will directly affect how automotive dealers advertise online — especially through Vehicle Listing Ads (VLAs) and Dynamic Search campaigns. Industry Context: Pricing Pressure in...
The used car market is a dynamic beast, constantly shifting with fluctuating demand and persistent price increases. For dealerships, this means one thing: aggressive and competitive pricing isn’t just an option, it’s a necessity. At Omni Advertising, we...
