Auto Retail
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Hit More Home Runs with Appointment Setting: The Key to Driving Foot Traffic in Today’s Market
We hear it from dealers all the time: “Foot traffic is down.” And, yes, this may be a reality, but the thing…
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Uncovering Hidden Sales Opportunities with User Activity Data
We are always looking for new ways to identify and nurture our highest-potential sales prospects. While lead form submissions and click-to-call activity…
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Seeking Simplification: How Occam’s Razor Drives Automotive Success
The automotive industry is a double-edged sword when it comes to tools and tech. Dealerships have access to hundreds of solutions designed…
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Understanding the Customer Journey: Optimizing Your CTV Marketing Strategy
As consumers’ viewing habits shift towards connected TV (CTV), dealers must adapt their strategies to reach and engage their target audiences effectively….
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Maximizing Automotive Ad Spend through a Funnel-Focused Approach
Efficient budget allocation in automotive retail advertising is crucial for driving tangible results. At Omni, we understand the importance of aligning digital…
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Using the F.A.S.T. Approach to Sell More Cars and Increase Customer Retention
The F.A.S.T Approach can be used to enhance the customer experience and sales growth at dealerships. Here are some additional details on…
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The Power of Naive Optimism in Automotive Dealership Marketing
Maintaining a positive outlook can be a powerful asset in the fast-paced digital marketing world for auto retail. Naive optimism, the belief…
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Staying Ahead: Going Viral, Scout EVs, and More Blue Checkmarks
The automotive industry is constantly evolving, and with it, the way we market cars. Let’s look at some of the latest trends…
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Staying Ahead: TikTok bans, Twitter shifts, AI drive-thrus, Google’s search, and second screen ads.
Let’s discuss the potential ban on TikTok in Montana, the shifting landscape of customer service on Twitter, Wendy’s innovative use of AI…
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Dirty Truth About Car Dealer CRM Data: Don’t Let Your Data Drive You into the Wrong Lane!
As a car dealer, you understand the importance of CRM data for your marketing efforts. However, what you may not realize is…