Dealerships often focus on attracting new customers, but there’s significant potential in leveraging existing customers. By prioritizing customer retention, dealers can unlock valuable opportunities for vehicle acquisition, boost used car inventory, drive new...
Dealerships don’t survive on leads; they live and die on sales. When looking at traffic trends (digital and showroom), it is essential to take a holistic approach and understand that the journey from online ad to closed deals involves many interconnected parts....
We hear it from dealers all the time: “Foot traffic is down.” And, yes, this may be a reality, but the thing is—customers aren’t just wandering onto your lot anymore. They’re shopping online, comparing options, and only visiting dealerships...
The F.A.S.T Approach can be used to enhance the customer experience and sales growth at dealerships. Fast: Maintain an unwavering focus on providing fast, efficient service by quickly responding to inbound leads, chats, and phone calls and delivering accurate...
The automotive industry is constantly evolving, and with it, the way we market cars. Let’s look at some of the latest trends in auto tech and marketing in the last few weeks and discuss how to use them to sell more cars. Good To See You, Ole’ Scout – VW Revives...
As a car dealer, you understand the importance of CRM data for your marketing efforts. However, what you may not realize is that your dealership’s CRM data may not be as clean as you think. In fact, a significant portion of your data is inaccurate or outdated,...
