// SERVICES
GOOGLE
ADS
Maximizing all of Google’s ad products to drive the lowest-funnel conversion actions on your dealership website.
INVENTORY-DRIVEN PAID SEARCH
Your dedicated account manager takes in many factors to determine the digital strategy for your store. What’s in stock, what’s in the pipeline, and what old age units do we need to move? Our proactive approach allows us to stay in tune with your store and your customers.
Conversion-
BASED APPROACH:
Comprehensive Build Out
Optimization & Budget Pacing
Conversion Tracking
Customization for YOU
Our Average Click-Thru Results:
%
Overall Sales
%
New Only
%
Used Only
%
Service
High Relevance = High CTR
Custom Search Engine Marketing
Our comprehensive SEM plan includes all the tools within Google Ads: Search, YouTube, Display, Vehicle Ads, Performance Max and Demand Gen. These campaigns are custom-built by our team with the insight and knowledge of your market and dealership in order to deliver the highest ROI of any channel.
Dynamic Inventory Search
Vehicle Ads are a performance-focused, lower funnel ad format which allows us to showcase your relevant inventory to interested shoppers. It shows an image of the vehicle and important info like make, model, price, mileage, and dealership name. Clicking a vehicle ad will take the customer to the vehicle description page (VDP) on your website.
Results-Driven Campaigns
Our conversion-based strategy prioritizes website events that deliver the highest ROI, such as phone calls, form leads, chat leads, store visits, or any other designated high-impact KPI for your dealership. Custom tagging is done on your site, producing visible metrics that will be tracked in GA4.
Website SEO
We optimize your dealership’s website and online directory listings, such as Google Business Profile (GBP), to significantly improve organic ranking. These localized SEO optimizations will produce more opportunities for your dealership to show up higher in organic search results. And the on-site adjustments will improve the customer’s user experience to easily convert to more leads.
GA4 Reporting & Measurement
Our comprehensive reporting pulls in campaign metrics from every platform. Custom dashboards help visualize the data in an easy and digestable manner for you to be able to clearly see and measure results. Utilize the latest technology and analysis available in Google Analytics 4.