Case Study – Toyota Dealer In Georgia
Dealer Driven.
The Challenge
When we partnered with the Georgia Toyota Dealer in March 2025, the dealership faced challenges with stagnating market share, inefficient marketing spend, and customer defections to competitors.
The Goals
- Increase Market Share: Expand the dealership’s presence and market dominance.
- Optimize Spend: Reduce wasted marketing dollars and improve ROI.
- Drive Actionable Traffic: Generate more high-quality phone calls, showroom visits, and internet leads.
- Enhance Competitive Position: Reduce “pump-in” sales from competitors and increase “pump-out” volume by capturing sales from their market areas.
Our Three-Pillar Strategy
Precision Digital Media
Targeting Google, Social and Streaming campaigns focused on low-funnel, in-market buyers with dynamic inventory
Website & CRM Optimization
Enhanced UX, CTAs and lead response analysis to maximize conversion of all marketing-driven traffic.
Holistic Accout Management
Streamlined vendor relations and aligned with OEM incentives for a unified, efficient approach.
Results Given
A data-driven partnership that accelerated growth, captured market share, and optimized marketing performance.
%
Increase in Total Leads
%
Increase in New Sales
%
Reduction in Pump-In Sales
%
Increase in Pump-Out Sales
Winning the Competitive Battle
%
Increase in Used Sales
%
Increase in Internet Leads
%
Market Share
%
Dealer Loyalty
Channel-Specific Strategies & KPIs
Paid Search (Google Ads)
- Strategy
Utilized Search, PMax, and VLAs with a heavy emphasis on dynamic inventory ads. We expanded geo-targeting to capture “pump-out” opportunities and actively worked to suppress competitor visibility.
- Key Metrix
• Average CPC: $2.21
• Average Cost per VDP: $3.97
• Average Cost per Lead: $59.66
- Value-Added
Enhanced measurement of store visits and direction clicks to track offline conversions.
Paid Social (Meta & TikTok Ads)
- Strategy
A mix of static creative with offers and dynamic inventory ads. We leveraged Polk automotive data for in-market targeting and implemented real-time inventory sync to deliver VIN-specific retargeting.
- Key Metrix
• Average CPC: $0.20
• Average Cost per VDP: $1.12
• Average Cost per Lead: $239
- Value-Added
Tracked ROI by matching leads and sold vehicles within the CRM.
Streaming (Video & Audio)
- Strategy
Audience-first targeting focusing on in-market households within the core PMA to prevent customer defections. We utilized a mix of service messaging and OEM incentives.
- Key Metrix
• Average Monthly Household Reach: 45,000
• Average Cost per Verified Walk-in: $26.38
- Value-Added
Delivered a high frequency of messaging to the most valuable audience, with English and Spanish language coverage.
SEO & Website Optimization
- Strategy
Implemented dynamic specials pages, created fresh content, and performed ongoing technical optimization.
- Key Metrix
(Growth vs. previous period)
The Takeaway.
Our partnership with the Georgia Toyota dealer demonstrates the power of a comprehensive and integrated marketing approach.
By aligning strategy with business goals and meticulously managing every touchpoint from paid media to the dealer’s CRM—we were able to:
- Fuel Sales Growth: Drive double-digit increases in both new and used vehicle sales.
- Strengthen Market Position: Significantly increase market share and dealer loyalty while actively competing for customers in adjacent markets.
- Create Lasting Value: Establish a robust, data-driven framework for future growth and continued success.
Looking Ahead: We continue to collaborate with the Georgia Toyota dealer to refine our strategies, adapt to market changes, and further solidify their position as a top-performing dealership.