As consumers’ viewing habits shift towards connected TV (CTV), dealers must adapt their strategies to reach and engage their target audiences effectively. CTV’s rapid growth presents a significant opportunity, with 88% of US Households owning at least one...
Omni Advertising has been named a 2026 Google Premier Partner — putting us in the top 3% of agencies in the country. Yes, there’s a badge.Yes, there’s a press kit.Yes, Google sent a very enthusiastic email. But here’s the part that matters. Premier Partner status...
Paid search gets blamed when sales slow. Too expensive. Too competitive. Too inconsistent. In reality, paid search usually isn’t the problem. The way it’s being used is. Most dealerships still treat Google Ads like a standalone channel — something to fund, monitor,...
In automotive retail, turn rate is more than a metric — it’s the rhythm of dealership success. Dealers who move inventory faster earn better OEM allocation, higher grosses, and stronger market share. At Omni Advertising, we help dealers turn faster by aligning media...
Effective October 28, 2025, Google’s updated Misrepresentation Policy on Dishonest Pricing will directly affect how automotive dealers advertise online — especially through Vehicle Listing Ads (VLAs) and Dynamic Search campaigns. Industry Context: Pricing Pressure in...
