Dealerships often focus on attracting new customers, but there’s significant potential in leveraging existing customers. By prioritizing customer retention, dealers can unlock valuable opportunities for vehicle acquisition, boost used car inventory, drive new...
Dealerships don’t survive on leads; they live and die on sales. When looking at traffic trends (digital and showroom), it is essential to take a holistic approach and understand that the journey from online ad to closed deals involves many interconnected parts....
Is your dealership website a welcoming online showroom or a digital dead end? Numerous recent studies (Shift Digital, Overfuel) have revealed a worrying trend: despite increased website traffic, many dealerships are seeing a decline in leads. This disconnect...
Having inventory visible online is critical for reaching in-market shoppers. Third-party listing sites like AutoTrader, Cars.com, and CarGurus play a major role in this. To understand their impact, we need to look at where they fit into the typical car buyer’s...
We hear it from dealers all the time: “Foot traffic is down.” And, yes, this may be a reality, but the thing is—customers aren’t just wandering onto your lot anymore. They’re shopping online, comparing options, and only visiting dealerships...
