Effective October 28, 2025, Google’s updated Misrepresentation Policy on Dishonest Pricing will directly affect how automotive dealers advertise online — especially through Vehicle Listing Ads (VLAs) and Dynamic Search campaigns. Industry Context: Pricing Pressure in...
The used car market is a dynamic beast, constantly shifting with fluctuating demand and persistent price increases. For dealerships, this means one thing: aggressive and competitive pricing isn’t just an option, it’s a necessity. At Omni Advertising, we...
Sixteen years ago, a groundbreaking idea for a calorie-burning drink, Celsius, emerged. What began as a local company, Celsius, soon partnered with Omni Advertising, and we were hired to help build their brand. What transpired was a journey that saw Celsius transform...
It’s a question many auto dealer groups are asking: Have our gains in fixed operations (service and parts) since 2019 been a result of unusual market conditions, or is the team genuinely knocking it out of the park? While your service department’s stellar...
Dealerships often focus on attracting new customers, but there’s significant potential in leveraging existing customers. By prioritizing customer retention, dealers can unlock valuable opportunities for vehicle acquisition, boost used car inventory, drive new...
