ChatGPT Ads for car dealerships are creating a new opportunity for dealers to reach shoppers while they research vehicles, compare models, evaluate features, understand payments, and decide where to shop. As more consumers use conversational AI during the automotive...
When vehicle sales slow down, many dealerships ask the same question: Do we need more leads? Sometimes the answer is yes. But sometimes the real issue is what happens after the customer enters the funnel. Advertising may be creating traffic. Shoppers may be viewing...
Dealerships spend heavily to acquire new- and used-vehicle shoppers, yet many leave open service capacity untouched and wait for repair orders to appear. When a dealership has available technicians, open bays and appointment capacity, service marketing should be...
A few months ago, our Honda and Connected TV teams met in Laguna Beach for a strategy session with one primary objective: identifying new ways to help our dealership partners capture more market share. We spent our time discussing changing media habits, audience...
