When vehicle sales slow down, many dealerships ask the same question: Do we need more leads? Sometimes the answer is yes. But sometimes the real issue is what happens after the customer enters the funnel. Advertising may be creating traffic. Shoppers may be viewing...
Dealerships spend heavily to acquire new- and used-vehicle shoppers, yet many leave open service capacity untouched and wait for repair orders to appear. When a dealership has available technicians, open bays and appointment capacity, service marketing should be...
A few months ago, our Honda and Connected TV teams met in Laguna Beach for a strategy session with one primary objective: identifying new ways to help our dealership partners capture more market share. We spent our time discussing changing media habits, audience...
Google recently released new insights into how consumers are using AI-powered search, and the findings reinforce many of the trends we’re already seeing in automotive marketing. Shoppers are asking more detailed questions, spending more time researching before...
Having inventory visible online is still table stakes for reaching in-market shoppers. Third-party listing sites like AutoTrader, Cars.com, and CarGurus continue to play a major role—but their role has changed. They’re no longer the strategy. They’re part of a much...
