The Current State of Organic Social Media
Throughout 2025, we saw clear shifts in how customers interact with dealerships on social platforms and how quickly trust can be broken when expectations are not met.
Across the industry, public comments on dealership pages and content shared on personal profiles often highlighted frustration with unclear communication, unexpected fees, or unresolved issues after a vehicle sale or service visit. These conversations are visible to other potential customers and shape perceptions long before anyone steps on the lot, making organic social media for dealerships a critical part of the customer journey.
At Omni Advertising, we help dealerships use social media to build trust and foster strong customer relationships through a disciplined social media strategy.
We monitor mentions, comments, and direct messages so concerns can be addressed early—before they escalate or influence other potential customers. Our team also creates social media content that is accurate, honest, and designed to meet real customer needs. This approach allows dealerships to maintain credibility, respond proactively, and show up authentically in the conversations that matter most.
Social Media Trends Dealerships Can’t Ignore in 2026
Social media is constantly evolving, and how dealerships show up online matters more than ever as part of a broader automotive social media marketing effort.
Audiences Are Rejecting AI-Generated Content
As more brands rely on AI to produce social media posts, people are getting better at recognizing when content feels automated or impersonal.
When posts lack a human tone, audiences are more likely to scroll past them. Industry research shows consumers place higher trust in authentic, human-led content over automated posts, a trend reinforced by recent studies on social media authenticity and engagement.
At Omni, we focus on creating content that feels genuine, thoughtful, and relevant—rather than content created simply to fill a posting calendar.
Employee Content Humanizes Your Dealership
Content featuring real people consistently performs better with audiences. When customers see the faces behind your dealership, it builds trust and makes your brand feel more approachable.
Our organic social media team turns employee photos and videos into engaging posts by writing thoughtful captions and scheduling content across your social platforms. We also encourage employees to share content on their personal accounts and tag the dealership to help expand reach and credibility.
Not Every Trend Is Right For Your Dealership
Social media trends move fast, but not every viral moment is a fit for every dealership.
Some trends align well with your audience and brand voice. Others may conflict with long-term goals, compliance requirements, or customer expectations.
At Omni, we take a strategic approach to trends—using them only when they support a dealership’s broader content strategy. This keeps content intentional, authentic, and relevant instead of rushed or out of place.
What This Means for Dealers
In 2026, dealerships that actively listen to customer conversations, highlight real employees, and use trends intentionally will strengthen their credibility on social media.
By showing up online with thoughtful, relevant content, dealerships demonstrate that they understand customer needs, care about the customer experience, and are committed to building trust at every stage of the buying and ownership journey.