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The Power of Naive Optimism in Automotive Dealership Marketing

The Power of Naive Optimism in Automotive Dealership Marketing

Maintaining a positive outlook can be a powerful asset in the fast-paced digital marketing world for auto retail. Naive optimism, the belief that good outcomes are more likely to happen can serve as a driving force for marketers in the automotive retail industry....
Staying Ahead: Going Viral, Scout EVs, and More Blue Checkmarks

Staying Ahead: Going Viral, Scout EVs, and More Blue Checkmarks

The automotive industry is constantly evolving, and with it, the way we market cars. Let’s look at some of the latest trends in auto tech and marketing in the last few weeks and discuss how to use them to sell more cars. Good To See You, Ole’ Scout – VW Revives...