Google recently released new insights into how consumers are using AI-powered search, and the findings reinforce many of the trends we’re already seeing in automotive marketing. Shoppers are asking more detailed questions, spending more time researching before...
It’s a question many auto dealer groups are asking: Have our gains in fixed operations (service and parts) since 2019 been a result of unusual market conditions, or is the team genuinely knocking it out of the park? While your service department’s stellar...
