Having inventory visible online is still table stakes for reaching in-market shoppers. Third-party listing sites like AutoTrader, Cars.com, and CarGurus continue to play a major role—but their role has changed. They’re no longer the strategy. They’re part of a much...
Effective October 28, 2025, Google’s updated Misrepresentation Policy on Dishonest Pricing will directly affect how automotive dealers advertise online — especially through Vehicle Listing Ads (VLAs) and Dynamic Search campaigns. Industry Context: Pricing Pressure in...
Is your dealership website a welcoming online showroom or a digital dead end? Numerous recent studies (Shift Digital, Overfuel) have revealed a worrying trend: despite increased website traffic, many dealerships are seeing a decline in leads. This disconnect...
