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Updates on the latest news, trends and information from the automotive industry.
Clicks to Connections: Building a Dealership Website that Converts
Is your dealership website a welcoming online showroom or a digital dead end? Numerous recent studies (Shift Digital, Overfuel) have revealed a worrying trend: despite increased website traffic, many dealerships are seeing a decline in leads. This disconnect...
How Third-Party Listing Sites Impact Dealership and Inventory Visibility Online
Having inventory visible online is critical for reaching in-market shoppers. Third-party listing sites like AutoTrader, Cars.com, and CarGurus play a major role in this. To understand their impact, we need to look at where they fit into the typical car buyer's journey...
Hit More Home Runs with Appointment Setting: The Key to Driving Foot Traffic in Today’s Market
We hear it from dealers all the time: "Foot traffic is down." And, yes, this may be a reality, but the thing is—customers aren't just wandering onto your lot anymore. They're shopping online, comparing options, and only visiting dealerships when they're serious....
Uncovering Hidden Sales Opportunities with User Activity Data
We are always looking for new ways to identify and nurture our highest-potential sales prospects. While lead form submissions and click-to-call activity provide some visibility, a wealth of untapped opportunities may be hiding in plain sight within user activity data...
Omni Advertising x Reddit
Omni was recently featured by Reddit For Business for driving results with our dealer marketing efforts on the platform. As specialists in automotive marketing, we recognized Reddit's highly engaged communities of car buyers as a valuable opportunity. We can...
Seeking Simplification: How Occam’s Razor Drives Automotive Success
The automotive industry is a double-edged sword when it comes to tools and tech. Dealerships have access to hundreds of solutions designed to enhance communication and streamline operations. However, they are often hamstrung by the abundance of options, which can...
Understanding the Customer Journey: Optimizing Your CTV Marketing Strategy
As consumers' viewing habits shift towards connected TV (CTV), dealers must adapt their strategies to reach and engage their target audiences effectively. CTV's rapid growth presents a significant opportunity, with 88% of US Households owning at least one connected TV...
Maximizing Automotive Ad Spend through a Funnel-Focused Approach
Efficient budget allocation in automotive retail advertising is crucial for driving tangible results. At Omni, we understand the importance of aligning digital ad spending with a comprehensive funnel strategy, ensuring that every dollar invested contributes to...
Using the F.A.S.T. Approach to Sell More Cars and Increase Customer Retention
The F.A.S.T Approach can be used to enhance the customer experience and sales growth at dealerships. Fast: Maintain an unwavering focus on providing fast, efficient service by quickly responding to inbound leads, chats, and phone calls and delivering accurate...
The Power of Naive Optimism in Automotive Dealership Marketing
Maintaining a positive outlook can be a powerful asset in the fast-paced digital marketing world for auto retail. Naive optimism, the belief that good outcomes are more likely to happen can serve as a driving force for marketers in the automotive retail industry....