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Updates on the latest news, trends and information from the automotive industry.
Omni Advertising x Reddit
Omni was recently featured by Reddit For Business for driving results with our dealer marketing efforts on the platform. As specialists in automotive marketing, we recognized Reddit's highly engaged communities of car buyers as a valuable opportunity. We can...
Seeking Simplification: How Occam’s Razor Drives Automotive Success
The automotive industry is a double-edged sword when it comes to tools and tech. Dealerships have access to hundreds of solutions designed to enhance communication and streamline operations. However, they are often hamstrung by the abundance of options, which can...
Understanding the Customer Journey: Optimizing Your CTV Marketing Strategy
As consumers' viewing habits shift towards connected TV (CTV), dealers must adapt their strategies to reach and engage their target audiences effectively. CTV's rapid growth presents a significant opportunity, with 88% of US Households owning at least one connected TV...
Maximizing Automotive Ad Spend through a Funnel-Focused Approach
Efficient budget allocation in automotive retail advertising is crucial for driving tangible results. At Omni, we understand the importance of aligning digital ad spending with a comprehensive funnel strategy, ensuring that every dollar invested contributes to...
Using the F.A.S.T. Approach to Sell More Cars and Increase Customer Retention
The F.A.S.T Approach can be used to enhance the customer experience and sales growth at dealerships. Fast: Maintain an unwavering focus on providing fast, efficient service by quickly responding to inbound leads, chats, and phone calls and delivering accurate...
The Power of Naive Optimism in Automotive Dealership Marketing
Maintaining a positive outlook can be a powerful asset in the fast-paced digital marketing world for auto retail. Naive optimism, the belief that good outcomes are more likely to happen can serve as a driving force for marketers in the automotive retail industry....
Threading it all Together: “Threads” and Its Impact on Auto Dealers and the Digital Ad Landscape
In a move that left Twitter feeling sucker punched, Facebook has unleashed its much-anticipated rival to the social media giant—Threads. With more than 30 million sign-ups on its first day, Threads is off to a roaring start. It's time to dive into the world of Meta's...
Staying Ahead: Going Viral, Scout EVs, and More Blue Checkmarks
The automotive industry is constantly evolving, and with it, the way we market cars. Let’s look at some of the latest trends in auto tech and marketing in the last few weeks and discuss how to use them to sell more cars. Good To See You, Ole' Scout – VW Revives the...
Staying Ahead: TikTok bans, Twitter shifts, AI drive-thrus, Google’s search, and second screen ads.
Let’s discuss the potential ban on TikTok in Montana, the shifting landscape of customer service on Twitter, Wendy's innovative use of AI in their drive-thru service, Google's plan to enhance search results with AI, and the implications of Telly TV's second screen...
Dirty Truth About Car Dealer CRM Data: Don’t Let Your Data Drive You into the Wrong Lane!
As a car dealer, you understand the importance of CRM data for your marketing efforts. However, what you may not realize is that your dealership's CRM data may not be as clean as you think. In fact, a significant portion of your data is inaccurate or outdated, leading...