As a car dealer, you understand the importance of CRM data for your marketing efforts. However, what you may not realize is that your dealership’s CRM data may not be as clean as you think. In fact, a significant portion of your data is inaccurate or outdated,...
The automotive industry is in the midst of a major transformation. The rise of electric vehicles, self-driving cars, and data-driven marketing is changing how cars are made, sold, and driven. Let’s take a look at the future of cars and how they will impact the...
Don’t be worried about a cookieless future. Omni Advertising has got you covered with a solution as sweet as a freshly baked cookie – Google Customer Match! So, how does it work? Well, it’s simple, really. Omni will upload your first-party data from your...
Automotive retail continues to evolve; the past few years have seen significant growth in the importance of a more digital-first approach as more consumers search for a vehicle online. This shift in behavior has taken the battle to win customers from the sales floor...
It has been an exciting few weeks for digital media and auto retail! Check out a recap of some of the top stories our team has found interesting. TikTok: Marketers Are Mad for It Despite security concerns and potential prohibition, marketers continue to be...
The year 2023 could bring much-needed stability to the car market after the Covid-19 pandemic caused major and continuous disruptions. Although some supply chain issues are likely to persist, rising vehicle supply could mean less pressure on the prices of older used...
