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Updates on the latest news, trends and information from the automotive industry.
Clicks to Connections: Building a Dealership Website that Converts
Is your dealership website a welcoming online showroom or a digital dead end? Numerous recent studies (Shift Digital, Overfuel) have revealed a worrying trend: despite increased website traffic, many dealerships are seeing a decline in leads. This disconnect...
How Third-Party Listing Sites Impact Dealership and Inventory Visibility Online
Having inventory visible online is critical for reaching in-market shoppers. Third-party listing sites like AutoTrader, Cars.com, and CarGurus play a major role in this. To understand their impact, we need to look at where they fit into the typical car buyer's journey...
Hit More Home Runs with Appointment Setting: The Key to Driving Foot Traffic in Today’s Market
We hear it from dealers all the time: "Foot traffic is down." And, yes, this may be a reality, but the thing is—customers aren't just wandering onto your lot anymore. They're shopping online, comparing options, and only visiting dealerships when they're serious....
Omni Advertising x Reddit
Omni was recently featured by Reddit For Business for driving results with our dealer marketing efforts on the platform. As specialists in automotive marketing, we recognized Reddit's highly engaged communities of car buyers as a valuable opportunity. We can...
Seeking Simplification: How Occam’s Razor Drives Automotive Success
The automotive industry is a double-edged sword when it comes to tools and tech. Dealerships have access to hundreds of solutions designed to enhance communication and streamline operations. However, they are often hamstrung by the abundance of options, which can...
Maximizing Automotive Ad Spend through a Funnel-Focused Approach
Efficient budget allocation in automotive retail advertising is crucial for driving tangible results. At Omni, we understand the importance of aligning digital ad spending with a comprehensive funnel strategy, ensuring that every dollar invested contributes to...
Using the F.A.S.T. Approach to Sell More Cars and Increase Customer Retention
The F.A.S.T Approach can be used to enhance the customer experience and sales growth at dealerships. Fast: Maintain an unwavering focus on providing fast, efficient service by quickly responding to inbound leads, chats, and phone calls and delivering accurate...
The Power of Naive Optimism in Automotive Dealership Marketing
Maintaining a positive outlook can be a powerful asset in the fast-paced digital marketing world for auto retail. Naive optimism, the belief that good outcomes are more likely to happen can serve as a driving force for marketers in the automotive retail industry....
Threading it all Together: “Threads” and Its Impact on Auto Dealers and the Digital Ad Landscape
In a move that left Twitter feeling sucker punched, Facebook has unleashed its much-anticipated rival to the social media giant—Threads. With more than 30 million sign-ups on its first day, Threads is off to a roaring start. It's time to dive into the world of Meta's...
Staying Ahead: Going Viral, Scout EVs, and More Blue Checkmarks
The automotive industry is constantly evolving, and with it, the way we market cars. Let’s look at some of the latest trends in auto tech and marketing in the last few weeks and discuss how to use them to sell more cars. Good To See You, Ole' Scout – VW Revives the...