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Updates on the latest news, trends and information from the automotive industry.
How Dealerships Should Approach Organic Social Media in 2026
The Current State of Organic Social Media Throughout 2025, we saw clear shifts in how customers interact with dealerships on social platforms and how quickly trust can be broken when expectations are not met. Across the industry, public comments on dealership pages...
What Builds and Breaks Dealership Reputation Based on Over 4,900 Customer Reviews
Online reviews continue to play a major role in how customers choose where to buy and service their vehicles. To better understand what’s shaping dealership reputations today, we analyzed 4,900+ customer reviews from the last quarter of 2025, reinforcing the...
Paid Search Isn’t Broken. Most Dealership Strategies Are.
Paid search gets blamed when sales slow. Too expensive. Too competitive. Too inconsistent. In reality, paid search usually isn’t the problem. The way it’s being used is. Most dealerships still treat Google Ads like a standalone channel — something to fund, monitor,...
Traffic. Execution. Turn. — How Omni and Dealers Drive Turn Rate Together
In automotive retail, turn rate is more than a metric — it’s the rhythm of dealership success. Dealers who move inventory faster earn better OEM allocation, higher grosses, and stronger market share. At Omni Advertising, we help dealers turn faster by aligning media...
Google’s New Dishonest Pricing Policy: What Dealers Need to Know
Effective October 28, 2025, Google’s updated Misrepresentation Policy on Dishonest Pricing will directly affect how automotive dealers advertise online — especially through Vehicle Listing Ads (VLAs) and Dynamic Search campaigns. Industry Context: Pricing Pressure in...
Strategic Pricing in Today’s Used Car Market
The used car market is a dynamic beast, constantly shifting with fluctuating demand and persistent price increases. For dealerships, this means one thing: aggressive and competitive pricing isn't just an option, it's a necessity. At Omni Advertising, we understand...
From Concept to Phenomenon: Helping Build the Celsius Brand!
Sixteen years ago, a groundbreaking idea for a calorie-burning drink, Celsius, emerged. What began as a local company, Celsius, soon partnered with Omni Advertising, and we were hired to help build their brand. What transpired was a journey that saw Celsius transform...
Are Your Fixed Ops Gains Just a Market Anomaly? National Data Says Otherwise.
It's a question many auto dealer groups are asking: Have our gains in fixed operations (service and parts) since 2019 been a result of unusual market conditions, or is the team genuinely knocking it out of the park? While your service department's stellar performance...
Unlock Hidden Potential: Maximize Vehicle Acquisition and Customer Retention
Dealerships often focus on attracting new customers, but there's significant potential in leveraging existing customers. By prioritizing customer retention, dealers can unlock valuable opportunities for vehicle acquisition, boost used car inventory, drive new car...
Don’t Just Chase Leads: Ensure Strong Customer Engagement
Dealerships don’t survive on leads; they live and die on sales. When looking at traffic trends (digital and showroom), it is essential to take a holistic approach and understand that the journey from online ad to closed deals involves many interconnected parts....