// SERVICES
BLOG
Updates on the latest news, trends and information from the automotive industry.
Leveraging 1st-Party Data with Customer Match in Google Ads
Don’t be worried about a cookieless future. Omni Advertising has got you covered with a solution as sweet as a freshly baked cookie - Google Customer Match! So, how does it work? Well, it's simple, really. Omni will upload your first-party data from your CRM to Google...
Dealership Strength Online Cemented as Retail Cornerstone
Automotive retail continues to evolve; the past few years have seen significant growth in the importance of a more digital-first approach as more consumers search for a vehicle online. This shift in behavior has taken the battle to win customers from the sales floor...
Staying Ahead of the Curve: Top Stories in Automotive and Marketing for March 2023
It has been an exciting few weeks for digital media and auto retail! Check out a recap of some of the top stories our team has found interesting. TikTok: Marketers Are Mad for It Despite security concerns and potential prohibition, marketers continue to be...
User-Generated Content (UGC) and How It Can Benefit Auto Dealer Marketing
What is user-generated content? Well, it's pretty simple. User-generated content (UGC) refers to any type of content that users of a particular product or service create, be it text, images, or videos. It's a goldmine for your marketing efforts. Why UGC? Because...
Auto Retail Evolution in 2023
The year 2023 could bring much-needed stability to the car market after the Covid-19 pandemic caused major and continuous disruptions. Although some supply chain issues are likely to persist, rising vehicle supply could mean less pressure on the prices of older used...
Rev Your Engines: TikTok Marketing for Auto Dealers
If you're an auto dealer looking to kick your marketing into high gear, look no further than TikTok. That's right, the app where people dance and lip-sync to songs has become a powerful tool for businesses to reach a larger audience and boost sales. Let’s review five...