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Updates on the latest news, trends and information from the automotive industry.
Threading it all Together: “Threads” and Its Impact on Auto Dealers and the Digital Ad Landscape
In a move that left Twitter feeling sucker punched, Facebook has unleashed its much-anticipated rival to the social media giant—Threads. With more than 30 million sign-ups on its first day, Threads is off to a roaring start. It's time to dive into the world of Meta's...
Staying Ahead: Going Viral, Scout EVs, and More Blue Checkmarks
The automotive industry is constantly evolving, and with it, the way we market cars. Let’s look at some of the latest trends in auto tech and marketing in the last few weeks and discuss how to use them to sell more cars. Good To See You, Ole' Scout – VW Revives the...
Staying Ahead: TikTok bans, Twitter shifts, AI drive-thrus, Google’s search, and second screen ads.
Let’s discuss the potential ban on TikTok in Montana, the shifting landscape of customer service on Twitter, Wendy's innovative use of AI in their drive-thru service, Google's plan to enhance search results with AI, and the implications of Telly TV's second screen...
Dirty Truth About Car Dealer CRM Data: Don’t Let Your Data Drive You into the Wrong Lane!
As a car dealer, you understand the importance of CRM data for your marketing efforts. However, what you may not realize is that your dealership's CRM data may not be as clean as you think. In fact, a significant portion of your data is inaccurate or outdated, leading...
The Future of Cars is Electric, Self-Driving, and Data-Driven
The automotive industry is in the midst of a major transformation. The rise of electric vehicles, self-driving cars, and data-driven marketing is changing how cars are made, sold, and driven. Let’s take a look at the future of cars and how they will impact the...
Leveraging 1st-Party Data with Customer Match in Google Ads
Don’t be worried about a cookieless future. Omni Advertising has got you covered with a solution as sweet as a freshly baked cookie - Google Customer Match! So, how does it work? Well, it's simple, really. Omni will upload your first-party data from your CRM to Google...
Dealership Strength Online Cemented as Retail Cornerstone
Automotive retail continues to evolve; the past few years have seen significant growth in the importance of a more digital-first approach as more consumers search for a vehicle online. This shift in behavior has taken the battle to win customers from the sales floor...
Staying Ahead of the Curve: Top Stories in Automotive and Marketing for March 2023
It has been an exciting few weeks for digital media and auto retail! Check out a recap of some of the top stories our team has found interesting. TikTok: Marketers Are Mad for It Despite security concerns and potential prohibition, marketers continue to be...
User-Generated Content (UGC) and How It Can Benefit Auto Dealer Marketing
What is user-generated content? Well, it's pretty simple. User-generated content (UGC) refers to any type of content that users of a particular product or service create, be it text, images, or videos. It's a goldmine for your marketing efforts. Why UGC? Because...
Auto Retail Evolution in 2023
The year 2023 could bring much-needed stability to the car market after the Covid-19 pandemic caused major and continuous disruptions. Although some supply chain issues are likely to persist, rising vehicle supply could mean less pressure on the prices of older used...