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Updates on the latest news, trends and information from the automotive industry.
Your Service Bays Should Not Be Waiting for Customers
Dealerships spend heavily to acquire new- and used-vehicle shoppers, yet many leave open service capacity untouched and wait for repair orders to appear. When a dealership has available technicians, open bays and appointment capacity, service marketing should be…
The Oreo O’s Theory of Automotive Marketing
A few months ago, our Honda and Connected TV teams met in Laguna Beach for a strategy session with one primary objective: identifying new ways to help our dealership partners capture more market share. We spent our time discussing changing media habits, audience…
How AI Search Is Changing Car Shopping—and What Dealers Should Do About It
Google recently released new insights into how consumers are using AI-powered search, and the findings reinforce many of the trends we’re already seeing in automotive marketing. Shoppers are asking more detailed questions, spending more time researching before…
Are Third-Party Listing Sites Still Worth It for Dealerships in 2026?
Having inventory visible online is still table stakes for reaching in-market shoppers. Third-party listing sites like AutoTrader, Cars.com, and CarGurus continue to play a major role—but their role has changed. They’re no longer the strategy. They’re part of a much…
Uncovering Hidden Sales Opportunities with User Activity Data
We are always looking for new ways to identify and nurture our highest-potential sales prospects. While lead form submissions and click-to-call activity provide some visibility, a wealth of untapped opportunities may be hiding in plain sight within user activity data…
Understanding the Customer Journey: Optimizing Your CTV Marketing Strategy
As consumers’ viewing habits shift towards connected TV (CTV), dealers must adapt their strategies to reach and engage their target audiences effectively. CTV’s rapid growth presents a significant opportunity, with 88% of US Households owning at least one connected TV…
Google Says We’re Top 3%. Cool. Here’s What That Means.
Omni Advertising has been named a 2026 Google Premier Partner — putting us in the top 3% of agencies in the country. Yes, there’s a badge.Yes, there’s a press kit.Yes, Google sent a very enthusiastic email. But here’s the part that matters. Premier Partner status…
How Dealerships Should Approach Organic Social Media in 2026
The Current State of Organic Social Media Throughout 2025, we saw clear shifts in how customers interact with dealerships on social platforms and how quickly trust can be broken when expectations are not met. Across the industry, public comments on dealership pages…
What Builds and Breaks Dealership Reputation Based on Over 4,900 Customer Reviews
Online reviews continue to play a major role in how customers choose where to buy and service their vehicles. To better understand what’s shaping dealership reputations today, we analyzed 4,900+ customer reviews from the last quarter of 2025, reinforcing the…
Paid Search Isn’t Broken. Most Dealership Strategies Are.
Paid search gets blamed when sales slow. Too expensive. Too competitive. Too inconsistent. In reality, paid search usually isn’t the problem. The way it’s being used is. Most dealerships still treat Google Ads like a standalone channel — something to fund, monitor,…